As a Marketing Consultant for Mindful Movement, a wellness-focused yoga studio in Richmond, Virginia, I led initiatives that elevated the brand's visual identity, strategized a successful book launch, and enhanced its overall marketing presence. This project focused on creating a cohesive brand experience that resonates with the target audience and aligns with Mindful Movement’s mission to empower women through wellness and education.
Brand Repositioning and Visual Identity: Redesigned the brand’s visual elements to create a fresh, cohesive look across digital platforms. This included refining the logo, choosing a new color palette, and creating consistent design guidelines.
Strategic Book Launch: Developed and executed a comprehensive marketing plan for the launch of Eating & Moving for Your Cycle, a book targeting women dealing with PMS, PCOS, and other cycle-related health issues. The campaign included email marketing, social media promotions, and influencer partnerships to increase visibility and reach.
Content Development and Storytelling: Created compelling marketing copy and visual content that highlighted the book’s message, aiming to build an emotional connection with potential readers. The content emphasized how the book addresses a common gap in women’s health resources.
Digital Marketing Strategy: Built and implemented a multi-channel marketing plan, focusing on Instagram and email marketing, to drive awareness and engagement.
Website Optimization: Enhanced the website’s user experience and conversion potential by adding clear calls-to-action, optimizing for SEO, and creating a visually appealing layout for the book's promotional page.
