This summer, I worked at a startup technology and data company, Buzz, an innovative app that connects bar-goers to the best deals and events in Washington D.C. As a creative in the marketing department, I produced engaging content, including social media posts, and contributed to brand identity and campaign development. Concurrently, as a business analyst, I combined data analysis with marketing strategies to drive informed decisions, providing insights into user trends, performance metrics, and strategic recommendations. This dual role allowed me to blend creativity with analytical skills, resulting in a well-rounded and impactful internship experience.
Internship Objective
My internship goal with Buzz was to increase hype around the app’s launch in Washington, DC, and drive downloads by creating advertisements, planning events, and developing various promotional activities. The Buzz app connects DC bar-goers to exclusive deals, helping them explore local nightlife and find events tailored to their interests.
get buzzed
get buzzed
Strategy and Approach
Audience and Market Research: To develop a targeted approach, I first identified the ideal Buzz user in DC: young adults, social groups, and nightlife enthusiasts looking for unique bar experiences. I researched the DC nightlife scene to understand trends and preferences, which helped me align Buzz’s value proposition with what locals seek in social experiences. This insight was crucial in deciding where to focus our promotional efforts.
Creative Advertisements: I designed digital ads and social media content to capture the essence of DC’s nightlife scene, showcasing features like exclusive happy hour deals, popular bar hotspots, and new opening alerts. The goal was to make the app visually appealing and informative, encouraging users to download Buzz as their go-to nightlife guide.
Event Planning: To boost app engagement and downloads, I planned and organized a series of events in DC. I selected high-traffic locations, incorporated giveaways, and included Buzz-branded merchandise to create a memorable experience that encouraged attendees to download the app on the spot. These events not only spread awareness but also allowed potential users to experience Buzz firsthand.
Collaborations and Partnerships: Recognizing the importance of building community trust, I collaborated with local bars and influencers. I helped establish ongoing partnerships that led to consistent weekly events with local bars in DC, building a dependable brand presence in the city’s nightlife culture and encouraging continued user engagement with the app.
creative processResults and Key Takeaways
Impact: Buzz’s DC launch was highly successful, achieving over 1,000 downloads in September. We received positive feedback from event attendees and social media followers, with increased engagement and download spikes following promotional events. Additionally, the partnerships I established with local bars have led to consistent weekly events, providing Buzz with an ongoing presence in the DC nightlife scene.
Learnings: This experience taught me valuable lessons about launching in a specific market, balancing digital and in-person tactics, and building authentic connections with a target audience. Working on the Buzz DC launch allowed me to practice creative and strategic skills, enhancing my ability to manage a brand’s presence in a local market.
Final Project
