Overview
Envee is a pesto-caesar salad dressing created by sixteen University of Richmond students. Through the BenchTop Innovations Program, Envee was chosen to bring to life through an entire commercialization process.
As Chief Marketing Officer, I work directly with VCU BrandCenter to make Envee a product everyone wants in their kitchen. I manage a marketing team of five that creates the overall brand image and feel, produces captivating content, develops meta advertisements, handles SEO, manages public relations, and oversees customer relations and analytical data.
pesto-caesar salad dressing
pesto-caesar salad dressing
Envee 2.0
With assistance from VCU BrandCenter, our team revamped Envee’s overall brand image and positioning. We maintained the bold and witty essence while giving it a fresh transformation.
We drew inspiration from the brands listed below. After a month of drafting, considering various options, and conducting market research, we arrived at a final branding decision.
